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"Word of mouth has brought other demographics into it," says Jennifer Hale, a 28-year-old editor at the Toronto publishing house ECW Press who is updating her Buffy-show guidebook, "Bite Me," for a September release. "It's not just geared to teens. The scripts deal with inherent emotions that happen to everyone. Sure, there are times you want to slap Buffy on the side of the head," this author admits. "She may be a hero, but she can be incredibly self-centred. She drops her friends in a heartbeat once she starts dating a guy. But she's a strong female character - someone we all admire." (Hale's first version of "Bite Me," which she wrote under the pen name Nikki Stafford, sold 25,000 copies - one of ECW's top sellers.)
