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"David Cravit’s The New Old demonstrates how the Baby Boomers’ simple act of refusing to age in the same old way – detachment, decline, death – is creating a revolution in everything from health, to finance, to travel, to employment, to housing, to education, to culture, and of course, to beauty, fashion and, yes, sex.
The generation and phenomenon that I’ve identified as “Zoomers” are the very people David Cravit calls “The New Old.” We’re talking about the same thing. Cravit offers up a fascinating, predictive window on the new society that lies just ahead. It shows marketing and media professionals, policy makers, researchers, think-tanks, non-profits and savvy, aware individuals how the Boomers are becoming Zoomers, and why aging will never be the same again."
—Moses Znaimer, Media Innovator and Owner