Insider’s book sheds new light on Cinar’s multi-billion dollar financial scandal.

Death Spiral: The Collapse of Cinar, Norshield and Mount Real by William A. Urseth is a story about downfall: the rise and quick plummet of “the Walt Disney of Canada,” Cinar Films, and the subsequent crumbling of Norshield Financial Group and Mount Real Corporation. The self-made CEOS of these three companies, along with 10,000 investors, lost a staggering $2.5 billion in investment capital.

How—and why—did it happen?

Urseth lived inside the unfolding drama for over six years with a view into the dilemmas and decisions of the entrepreneurs being swept into the turmoil. His book (available in September) reveals for the first time the interconnection of the three seemingly unrelated businesses.

The author was in the room when many of the most important meetings and decisions to resolve or inflame the situations for Cinar, Norshield, and Mount Real took place. Over the last six years there have been thousands of newspaper stories reporting on this phenomenal collapse; Death Spiral provides a comprehensive and fascinating insider's view of what took place.